Startup Weekend Singapore 2012 concludes with Team SnapSell winning the main prize!


Singapore, 12 March 2012 – After a intense 54 hours of business and product development at Startup Weekend Singapore, held at NUS Business School, Team SnapSell walked away with the main prize, consisting of an Elevator Pitch on Angel’s Gate, scholarship to Founder Institute, validation space at Blk71, as well as 4 conference tickets to Echelon. Team StarCall as well as Mystery Shopper came in as runner ups, which will get validation space at Blk71 as well. Other than that, team StarCall won the chance to have dinner with Eddie Chau, CEO of Brandtology for having the highest number of likes on their Facebook Page, winning the Facebook ‘like’ Competition.

To ensure the quality of the projects formed, what was done differently this time round from other Startup Weekends around the world was that, on Friday night, there were two rounds of idea filtering. First, participants can all submit their idea to Pigeonhole which allows the crowd to vote for their favourite ideas, after which the top 40 ideas were identified and given a chance for a one minute pitch in front of everyone. A panel of judges were put up to choose only the top 20 most potential ideas for participants to work on. This ensured that participants spent their weekend building on promising ideas.

Throughout the weekend, about 15 mentors came and spend some time coaching the team in refining their business models, best practices in app development, as well as fine tuning their pitches during the final prototype presentation on Sunday evening. Adriana, CEO of Girls in Tech, Ash Singh, CEO of as well as Andy Croll came down as well to give presentations to the participants.

Startup Weekend Singapore 2012 saw an amazing level of customer validation as well as execution. Some of the teams went offsite to speak to real customer and get feedbacks so as to refine their business models, while others leverage on social media platforms as well as online surveys. Overall, the mentors and judges as well as participants were very satisfied with the event, and Simone Brunozzi, Technology Evangelist of Amazon Web Service who has been travelling to various Startup Weekend around the world, also praised the organizing team for a job well done.

About the organisers – NOC Alumni

The organisers are members of the NOC Alumni, consisting of students that completed on of the most successful entrepreneurial immersion programme for students in the past decade. The NUS Overseas Colleges programme, run by NUS Enterprise, sends students who are aspiring entrepreneurs to entrepreneurial hubs around the world. The first NOC programme started at Silicon Valley (California, USA) back in 2001, and the success of the programme has brought it to other hubs, such as Bio-Valley (Philadelphia, USA), Stockholm (Sweden), Shanghai (China), Beijing (China), Bangalore (India) and most recently Tel-Aviv/ Haifa (Israel).

The students typically spend between 6 months to a year abroad working at start-ups, while also studying at partner universities such as Stanford, University of Pennsylvania, Royal Institute of Technology (KTH Sweden), Fudan or Tsinghua University.  After their exposure to these international entrepreneurial hubs, the students come back as NOC Alumni and contribute to Singapore’s start-up scene. To date, the NOC programme has sparked more than 70 start-ups from returning NOC Alumni.

The organisation of this Startup Weekend is yet another way in which the NOC Alumni aim to give back to the community. The NOC Alumni are also partnering with organisations like NUS Enterprise, Brandtology, Amazon Web Services, Quest VC, Gold Roast Coffee and NUS Business School, to make this edition of Startup Weekend Singapore a success.

About Startup Weekends

Startup Weekend was founded by Andrew Hyde in July of 2007 in Boulder, Colorado. The first weekend had 78 people attend and launched a random idea into a worldwide movement. In the first two years, over 80 Startup Weekends took place from San Francisco to Athens, Greece. In June 2009, Marc Nager and Clint Nelsen purchased Startup Weekend from Andrew and restructured it as a 501(c)3 Non-Profit. Shortly after, Franck Nouyrigat joined as the third Director.

Startup Weekend has quickly became a nexus for early stage start-up activity in communities across the globe. By the end of 2010, Startup Weekend had built a network of over 25,000 alumni, 150 volunteer organizers and 60 trained facilitators spread across more than 100 cities in 30 countries. In September of 2010, Startup Weekend received a grant from the Ewing Marion Kauffman Foundation, allowing Startup Weekend to come closer to reaching its potential in attempting to understand the unpredictable science of successful entrepreneurship.

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Ritesh Angural

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